Tula software is an amazing product with a great story and a great team to back it all up. Created by the folks over at Ideal Project Group, Tula Software is a niche software solution for the independent yoga studio owner.  The owner at ideal came up with the idea because his wife is a yoga studio owner looking for a better solution to managing her business. Like a digital love letter to his wife, the owner and ideal team built Tula.

As a member of the Ideal team, I worked with the founder to define what the appropriate personality for Tula should be and how to evolve the brand while still keeping it inline visually with the personality of the existing software product.

 

The outcome was more of an evolution than a completely new brand direction for Tula. The logo was redesigned but made to work and leverage the existing foundation elements of the application. The new logo and voice and tone of the writing is meant to communicate Tula for what it is. Professional – but not stuffy. Strong but not cold.

 

A passionate start-up product with heart.

 

Key Outputs:
•  Logo
•  Marketing Website Design
•  Business Cards
•  iOS App Design Direction
•  Social Marketing Asset Creation
•  Swag Concepts