Ceremonia Music Festival: Crackets Anti-vip Mex (2018)

•

Crackets Anti-Vip

Festival Ceremonia 2018 Mexico
Graphic ID / Art Direction / Festival Design

During the music festival "Ceremonia 2018" a special space of experiences was created to creatively break with the classic idea of VIP areas within events like these, in this way with the support of the brand Crackets we created "ANTI-VIP" with the idea that it would be an exclusive space near the main stages and the way to enter it is by demonstrating the passion for music as well as urban culture.

The graphic identity tries to play with the design elements of the festival, the iconography of flags and the elements of urban culture hand in hand with the elements of the Crackets creating a photo shoot where the elements of BMX, Cassettes, Boomboxes and cookies have a more abstract treatment with a vibrant color palette and a series of assets that allowed us to decorate the space, design merchandising and make a small campaign for the festival.

Client: Ceremonia Music Festival / Crackets - Pepsi-Co México

Creative Idea / Art Direction / Design : Diego León aka "El Chico León"
Photography & Art: Gabriel Mendoza Osorno / Seba Narbona
Retouch: Maria Luisa Briseño
Industrial Design: Armando Díaz
Jacket, Cap & Merch Design: Esteban Tamayo @Readytodie

*Stand & Festival photography: Propriety of Festival Ceremonia © / Crackets México 2018 ©

Anti Vip Sub brand ID: made to combine the elements of the presenting Brand & Ceremonia festival

Original Photoshoot representing elements from urban culture with the Festival Look n Feel

The communication campaign was design with scavenger hunt trivia and activities in order to make engagement before the festival

All communication efforts culminated in the space within the festival and all the activities of "Anti-Vip" on Ceremonia Festival

A special clothing line was designed in collaboration with "Ready To Die Mx" to be given as a gift and only available inside the special anti-vip tent during the festival.