Created for Vibeji.com in partnership with WeWork Vietnam / 2020
Orchestrated efforts to elevate a brand new version of ourselves.
WeWork is a well-known co-working space frequented by many professionals. They open a new place at The Sonatus building, Le Thanh Ton. Vibeji has one mission: make it an experience.
This is during the pandemic. It is right after Tet. We want to embark on something upbeat, inspirational amidst the background of sluggishness and stagnation. Together, we created a week-full of exciting experiences and workshops designed to elevate a brand new version of ourselves.
INPUT
Objectives / Target audience / Partner's brand guidelines / Main idea
DELIVERABLES
Concept to carry key messages / Storyline for videos / Visual direction / Landing page copy + design / Newsletters copy + graphics / Social media plan from buildup to post-event / Social media copy + graphics
Phuc Lam / Concept + Content Direction + Copy Writing
Ngan Huynh / Visual Direction + UI + Graphic Design
Lam Khe & Jade Truong / Graphic Design Support
Lennie Lam / Marketing
Vu Tran & Tri Le Cao / Development
Duong Thanh Viet / Photography
Hoang Le Duy, Quan Tran, Tri Le Cao / Partnership + Operations
Proposed key message, storyline, and key visuals from LandedVibe to WeWork / Copy writing by Phuc Lam / Graphics + Layout by Ngan Huynh
Promotional social media posts, created by Ngan Huynh
Event promotional video, created by Ngan Huynh / Storyline by Phuc Lam
Campaign landing page mock-up / Designed by Ngan Huynh / Developed by Vu Tran and Tri Le Cao / View actual page
Campaign landing page mock-up / Designed by Ngan Huynh / Developed by Vu Tran and Tri Le Cao / View actual page
Campaign landing page mock-up / Designed by Ngan Huynh / Developed by Vu Tran and Tri Le Cao / View actual page
Registration page for WeWork members mock-up / Designed by Ngan Huynh / Developed by Vu Tran and Tri Le Cao
Event Posters, by Ngan Huynh, Lam Khe (Graphic Design), and Phuc Lam (Copy Writing)
Some of the captured moments
