TAGAROPULOS S.A.

Don Juan - Brand re-design - line extension - packaging design

2016

We were commissioned to re-redesign the new look for the brand Don Juan, a well stablished preserved foods brand from Panamá. The design challenge was to bring a modern look, appealing to new consumer, preserving the main attributes of the character and the style of the typography. As the product portfolio was so extensive, I proposed a color-coded labeling to facilitate the consumer the navigation across the whole offering.​​​​​​​