Romania's biggest music festival was coming up during the Coca-Cola Connect campaign. Based on the success of the personalized bottles and cans, we wanted to create a big digital activation that brings fans to the festival and connects them with their idols.
Teens and rockstars... a neverending chase and run. But this year, we wanted to help fans reach their favorite rockstars and connect with them in a significant and amazing way.
Share your voice with Adi Despot, the lead singer of one of the most famous Romanian rock bands.
First, we wanted to connect fans to their idol online, then take it offline and make it spectacular.
This is how the first singalong banner was created.
We created a web banner you could directly call and talk to Adi Despot.
The singer invited users to sing along the chorus for his hit song, Stardust.
We recorded all the voices and then made them all part of the band. How? The best voices got special duets on YouTube and even single albums featuring their voices and customized MTV videos.
Then, at B'estfest, we created a special moment right before the famous chorus. We connected fans online and offline by playing all the recorded voices along with the live band and fans.
Silver Drum in Digital Campaigns at Golden Drum Festival 2013
Winner in Digital Branded Content at Internetics Festival, Romania
Winner in Interactive Campaigns (FMGC) at Internetics Festival, Romania
