THE ROAST CLUB
When you hear Kleine Berg, you surely think of drinking and dining. At least we certainly do! With its shared dining and drink concept, The Roast Club fits perfectly in this cozy street in the heart of Eindhoven. The grill masters prepare almost every dish on the menu on the Big Green Egg.
SERVICES
Branding strategy
Brand identity
Website
Brand identity
Website
Photography: Tom Doms
When The Roast Club asked us to develop a brand identity, it immediately became clear to use the grill as the centerpiece of the design. The only precondition was that the corporate identity should not show off too much like the typical ‘BBQ look’. The restaurant must also be approachable for guests who prefer not to eat meat or only want to drop by for a drink.
By combining funny illustrations with authentic elements and fonts, we give the concept of The Roast Club a contemporary and unique identity. A consistent translation of the brand identity in all branding and communication has made The Roast Club a well-known regional hotspot in no time. Printed wine barrels, a remarkable quote in neon letters and even the first tattoo make The Roast Club a powerful brand. And that’s what guests come for!
The in-house wine bottles complete the picture. We designed custom labels for their red, white and rose wine, completely in line with the brand identity.
