I.E.S La Corredoria Branding
Brand-identity created for IES La Corredoria a public high-school placed in Asturias, Spain. The headmaster believes a better brand-identity will help to stand out from their competitors, and show a better image to the general public.
The main project goal was to change current school values creating a modern brand-identity, and bringing this change to their stationery and other applications to suit these new values and comunicate them correctly.
The color takes importance in this new branding, I use only a vibrant light blue color to create the branding, this color comunicates the seriousness that reflect a public high-school but his lightness and vibrancy also give a modern and strong appearence to it. The logo is symbolized by paper bird or “pajarita”, that represents the educacion, a paper bird is created by folding a paper sheet until create this original form, in a similar way the education state companay “shapes” his students, educates them, until they achieve their goals.
This new branding has changed the institucion perception in the general public, now IES La Corredoria is percived as a serious, modern, and effective institution.
The main project goal was to change current school values creating a modern brand-identity, and bringing this change to their stationery and other applications to suit these new values and comunicate them correctly.
The color takes importance in this new branding, I use only a vibrant light blue color to create the branding, this color comunicates the seriousness that reflect a public high-school but his lightness and vibrancy also give a modern and strong appearence to it. The logo is symbolized by paper bird or “pajarita”, that represents the educacion, a paper bird is created by folding a paper sheet until create this original form, in a similar way the education state companay “shapes” his students, educates them, until they achieve their goals.
This new branding has changed the institucion perception in the general public, now IES La Corredoria is percived as a serious, modern, and effective institution.
