T I M E S S P O R T S R E D E S I G N
Dramatising sports reporting in the time of television
Partner-in-charge, Creative & Art Director Itu Chaudhuri | Design Concept, Development Niloy Kundu, Ritu Kumari | Project Duration 1 year
The Times of India is the leading English language newspaper in India. Its sports page is among its most successful sections. The editors perceived some decline in interest. Our analysis, which we agreed on with the ToI team, was that newspaper sports reporting must now compete with digital news and TV. The new Times Sports page sets out to fill in and relive the game, retelling it with rich detail.
read more about this project at www.icdindia.com
