Client: George BCR ( Romanian bank ) , year 2019
Brief: create on brand Instagram 1:1 posts for 12 months of content.
The subject of each post / row /grid is decided with a couple of days prior, taking into consideration partnerships and other events the brand is part of. Each post relates to events and campaigns, but is fitted within the vertical gradient general theme
Concept: infinite gradient scroll
Awards won:
1 x Effie for best digital use for a brand of a social platform in Romania, year 2019
1 x Webstock awards best instagram account of a brand in Romania, year 2019
STRATEGY & CONTENT
GAMES ON INSTAGRAM using the swipe option with one or two secondary posts:
the guessing games are used for boosting post interaction.
The mechanism of the campaign is as follows: on the story it is shared the main wall post then asked a question regarding the last post in the swipe, for example:
- they could be more complex like: add all the numbers from the cube greater than 4 and multiply them with the sum of all the number greater them 6. The answer would have to consider that there are 3 spheres in the cube and each sphere has those numbers written around it.
