Shane de Lange's profile

Old Dirty Bastard

Shane de Lange
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Old Dirty Bastard Craft Beer

Old Dirty Bastard (ODB) Craft Beer labels and packaging design. ODB forms part of a failed attempt to start a Braamfontein brewery in Johannesburg. Two craft beer ranges were planned, ODB and I Salute You. Being Braamfontein-based, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Austin Powers. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.


branding Branding design craft beer design graphic design label design Packaging packaging design
branding Branding design craft beer design graphic design label design Packaging packaging design
branding Branding design craft beer design graphic design label design Packaging packaging design
branding Branding design craft beer design graphic design label design Packaging packaging design



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Old Dirty Bastard
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Shane de Lange's profile

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Shane de Lange's profile
Johannesburg, South Africa

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Gilgamesh Branding & Design

Old Dirty Bastard

Old Dirty Bastard (ODB) Craft Beer labels and packaging design. ODB forms part of a failed attempt to start a Braamfontein brewery in Johannesbur Read More

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