Queenstown is a resort town in Otago in the south-west of New Zealand's South Island. The national bird of New Zealand is the kiwi, So the logo was replaced with kiwi birds. Queenstown is full of sightseeing spots, blue skies in the summer, bright red and gold leaves in the fall, clear weather in the winter, snow covered mountains, and flowers in full bloom in the spring. Four distinct seasons, each with a very different face. Different climates are reflected in the design of each kiwi bird.

Queenstown is a thrilling environment with rapids, fjords and high mountains. It has developed many exciting activities without destroying nature. The design of the logo also reflects some of the development of tourism in Queenstown.