Lenovo Car Connection Promotion Animation
This project is one of a series of promotional videos we made for Lenovo's service transformation. We selected 3 main selling points through case analysis, and combined three interesting creative scenes with car models to tell the story of service products.
The pain point of commercial cases is that they will make the audience feel very boring and far away from themselves, so we ask ourselves to examine these case stories from the eyes of users. Whether these videos are enough to attract us is the criterion for judging.
Client: Lenovo
Creative Director: Sophie Chen / Yuke wang
Art Director: Sophie Chen
Animation: Sophie / Zhouquan
Editor: Mio Gao
Software: Houdini/C4D/Adobe AE
Hope you like it!
