Unfiltered coffee as a brand is centred around the idea of a 'best friend'.
As a brand the coffee is displays the bitter honest "Unfiltered" truth that your
best friend will only tell you.
The coffee itself is packed with a punch to help kickstart your day & hopefully will crack a smile to your face with a dry sense of humour first thing in the morning.
With the introduction of some brand values, tone of voice and a colour palette. The brand has established a sense of character creating a very loud and bold personality.
The Coffee type is all linked to the packaging for example the "Don't be so bitter" packet is linked to the fact it's an Extra Strong Coffee flavour, so that particular packet is extremely dry and bold with a harsh statement "I felt good until I saw your face", that only your friend or family member would get
away with saying.
