Client: IKEA CZ, SK, HU

Creative Agency: Triad Advertising

Released: March 2021

About the campaign:

Campaign #zaferovydomov from creative agency Triad Advertising for IKEA sheds light on gender inequalities, motivates to split the household chores in the family fairly and, in a bigger picture, aims to dismantle gender stereotypes and ideas about traditional gender roles. The campaign is based on the research on gender equality in the countries of HU, CZ and SK.