20SENSE
This project was to advocate and push people to purchase local produce in Singapore. Local produce generally cost 20 cents more than imported produce, while this may not seem much, this is a big turnoff to many, resulting in the lack of support and revenue for local produce. Hence, through 20SENSE, I intend to advocate people on the benefits of local produce and hopefully, change their stereotypes and beliefs on the 20 cents difference. This will in turn increase the support and income for local produce.
Campaign board
Logoboard
Poster
Zine
