2021 | CYNC
CYNC Indoor Camera
As GE Lighting's smart home brand Cync moves beyond smart lighting into the broader smart home space, the new Cync camera leads the way in creating a simple, intuitive, accessible, and familiar smart indoor camera offering. By leveraging Cync's established Visual Brand Language, the new indoor camera keeps a visually simplistic, yet familiar and intuitive aesthetic, while keeping Cync customer's needs top of mind.
With the help of BALANCE design team, the Cync camera is poised for success in the market by offering brilliant 1080p picture and security to homes, and most importantly puts consumer data privacy first - All of this in an accessible and truly versatile package.
Design Team Credits: Mason Hall & Paul Williams of GE Lighting
Gabe Puerto, Mike Tracz & Joe Spalding of BALANCE
Image Courtesy of GE Lighting, a SAVANT Company
Simple & adaptable.
Careful thought was put into the design of the new Cync indoor camera, with a focus on familiarity, privacy, and versatility. From initial component architecture exploration, countless concept sketches, renderings, mockups and 3D prints, thru to refinement, CMF specifications and design intent support thru to production, we focused on maintaining visual and physical simplicity.
With both a ball joint and hinged arm, the Cync camera offers a wide range of adjustability and can be installed in minutes anywhere in the home, achieving just the right view.
Focused on Privacy.
Cync Indoor Camera was built with privacy top of mind, with local storage and large physical privacy shutter that physically disconnects the camera and microphone. By incorporating a manual privacy shutter, it makes muting the camera quick and easy for family and guests alike- no need to pull up the app.
Image Courtesy of GE Lighting, a SAVANT Company
Image Courtesy of GE Lighting, a SAVANT Company
Details Matter.
Every detail of the Cync indoor camera was designed with the user, context and brand top of mind. From the magnetic base to the pop of color and cord management, the Cync camera gets the details right. Thru incorporating familiar design language elements of the Cync brand and adding clever, discoverable features, the Cync Camera creates a familiar yet truly unique experience.
Part of the Family.
The new Cync cam seamlessly integrates into GE Lighting’s growing smart home brand. Working closely with the GE Lighting team, BALANCE has continued to develop the Cync family VBL, that has functioned as a beacon to guide the physical design of all future Cync products.
