The Sobe Eats Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the business’ marketing and communication strategy. The Plan serves as a guide to help garner loyalty among Sobe Eats’ customers, and to build lasting relationships with Social Media Collaborators and fellow food trucks.
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Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all those involved with Sobe Eats: staff, collaborators, and partners.
