A one-of-a-kind guerrilla campaign to unveil the most the ambitious race car India had ever seen, at the 87th Geneva Auto Show. There was a catch though. We couldn't name the car. We couldn't show the car. In fact, we couldn't even say it was a car.
So we took a slightly different route.
To watch the individual campaign films, click here.
To watch the individual campaign films, click here.
