Back in the days, I created with some friends a skateboard company, RARE Skateboard. We started from scratch to become a well recognized french brand, with a team of 9 riders and more than 50 shops selling our products. It was a great adventure that lasted six years.
As art director and co-fonder I created all the visuals, from the brand's name and logo, to the boards and textiles graphics, passing through all the by-products and usual brand's communication.
Here is a (short) preview of the brand's production.
The rare font.
Logo and stickers evolution.
Reverse Serie
Instructional Serie
Disco logo serie
Endless logo serie
Storyboard serie. Check the whole project here.
Skull serie
Royal logo serie
Master of puppets serie
3D logo serie
Toys pro-models serie - Yann Garin, Nicolas Eustache, Mathieu Hilaire
Soul logo serie
Believe Serie (not produced)
Wheels.
Poster and press ad.
Thanks for watching !
I hope you liked it !
