FORU is an online apparel and accessories store targeted towards teens and adults in Indonesia who likes art and illustrations. FORU's designs are feminine with sparkles and cute colors but doesn't make it exclusive to women. This brand is playful and fun but also tries to be responsive towards social issues, constantly releasing products that is for charity.
It's motto is "For You, For Everyone" as it always tries to think what is best for it's customers.
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FORU's online presence that includes Instagram and Shopee (a popular e-commerce platform in Indonesia)
FORU's color palette that consists of pastel colors
FORU logo's applications with different backgrounds
For a limited time, FORU offers a free personalized illustrations for each purchase of FORU's products
FORU's packaging that is environmental friendly with it's use of cardboard boxes
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Support Women is one of the charity collection released by FORU. Responding the rise of domestic violence towards women in Indonesia due to the pandemic, Support Women tries to raise money for those in need. This collection is inspired by the survivor's story and tries to raise awareness on the issue with the release of products supported by a zine.
All proceeds of the charity collection goes to charity foundations that are handling the issue.
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FORU's Instagram post promoting the Support Women charity collection
