BRIEF: 

Spread the word that www.sauceshop.co are changing the condiment game. 

Don’t pour second best on your plate! Better has arrived.

INSIGHT: 

The condiment category is boring and dated, dominated by the big boys and bland, cheap equivalents. Our sauces are converting the most diehard of big brand fans and it’s time to spread the word!

IDEA AND EXECUTION: 

Gain some attention with authentic, rebellious, flippant tone of voice with an air of confidence (not arrogance)

The headline nods to the 100% natural ingredients and flavoursome taste to show what you can use it on...your bangers (amongst other things)

The visual then arranges the sauce bottle range like a string of sausages, 

and also a smile :)