As the fight for food democracy wages, relatively little has been yielded to interact directly with Generation Y, and encourage ‘commitment to the rights and power of the’ young ‘individual consumer’ (Roff RJ 2003, p. 514).
To highlight the threats on our food systems, and the repercussions it has on the future of humanity, the Bt Campaign was created. This project consists of a series of graphic posters to cohere with a campaign based on the relationships between: Genetically Engineered / Genetically Modified Organisms (GMO), Agrobiotechnology and their impact on the Global Food Market.
Highlighting both threats to the individual and shared community, the campaign focuses attention on developing individual rationality and responsibility. The graphics work hand in hand to promote neoteric approaches to the defetishisation that is needed amongst "Gen-Y". The solutions presented emphasise the need to understand the current reality, and need for a crucial shift in value towards FOOD.
The poster collection represents three catergories;
GMO Toxicology
GMO Science
GMO Labelling
The mission is to use captivating, Utopian-like illustration and extensive information to entertain, educate and inspire. Visuals used aim to challenge young minds and introduce new and personal angles of looking at the problem.
This campaign hopes to break the locks of fetishisation, and its stronghold on a generation that does not quite understand their influence in the shaping of food culture, and ultimately... the future itself.
To highlight the threats on our food systems, and the repercussions it has on the future of humanity, the Bt Campaign was created. This project consists of a series of graphic posters to cohere with a campaign based on the relationships between: Genetically Engineered / Genetically Modified Organisms (GMO), Agrobiotechnology and their impact on the Global Food Market.
Highlighting both threats to the individual and shared community, the campaign focuses attention on developing individual rationality and responsibility. The graphics work hand in hand to promote neoteric approaches to the defetishisation that is needed amongst "Gen-Y". The solutions presented emphasise the need to understand the current reality, and need for a crucial shift in value towards FOOD.
The poster collection represents three catergories;
GMO Toxicology
GMO Science
GMO Labelling
The mission is to use captivating, Utopian-like illustration and extensive information to entertain, educate and inspire. Visuals used aim to challenge young minds and introduce new and personal angles of looking at the problem.
This campaign hopes to break the locks of fetishisation, and its stronghold on a generation that does not quite understand their influence in the shaping of food culture, and ultimately... the future itself.
