After almost two years since I finished this project in 2019 I've decided to share a condensed version. At my Degree show I had a 90 page book that showing the whole project. The link attached shows a condensed breakdown. 

The Land Rover Abode - A multifaceted luxury experience strategy. 

Outlining my vision of a intelligent mobility solution for the Land Rover brand. With customer aspirations moving from tangible to intangible experiences as a consequences of progression in luxury perception. The Abode is a membership ‘Third Space’ designed for disconnection from distractions and stresses in a heavily urbanised society, focusing on personal growth, health and wellbeing. Married together through natural restorative experiences in nature. Facilitating reconnection with a like minded community, the environment + self. Offering a platform and space to access the full Land Rover portfolio through a human centric mobility service.

Could the Abode and mobility service be the future for Land Rover as an agile luxury service provider and lifestyle brand?

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By meeting aspirations of customers, not creating unnecessary, unsustainable wants or needs.