For the Strawberry Basket design, the typeface Bungler was used because it is bubbly and fun, which is perfect for appealing to kids as they are attracted to fun colorful things. A strawberry mascot also appeals to kids as it is cute. It is intended to be more organic than rigid to further convey the bubbly feeling.

Frost Berry is for an older audience, so its graphics follow suit. It is more minimalistic in its approach. The typeface Myriad Pro was used because it reflected the minimalistic theme. The box for this perfume is also simpler than the children's version of the perfume.