The target audience is men ages 15-40, middle to upper class, men who want to smell good, feel good and feel confident in taking the world. I wanted to use the story of the founder to be communicated throughout the brand. I wanted to tell a story about how sharks can smell their prey from afar. When the customer sees our advertisements, we want them to see that our product attracts the opposite sex using our fragrance much like a shark is attracted to its prey. The tone of this concept is classy, sophisticated, sensual, manly, with humorous overtones.
The color pallet of this concept is blue and white for the representation of the ocean and the shark. Blue represents cool waters, loyalty, and strength. While white represents class, clean, and crisp. These are the feelings you get when you wear Allure Men’s Fragrances.