FAIRWELL - Branding Design for a sustainable fashion brand.
This project is part of my "dream client" project series that I started to attract my ideal clients. Because what you put out there is what you'll get back, right?
fairwell is a sustainable and ethical fashion brand.
My design approach was to bring a touch "hippie feeling" to the branding design.
My design approach was to bring a touch "hippie feeling" to the branding design.
Back to the roots meets boldness. The philosophy of treating nature with respect and living in harmony with it combined with a joyful lightness, expressed by bold colours and playful fonts.
