7MILLIONS starts operating officially in 2018, but due to many problems, in 2019 new products are gradually refined. The brand was established with the greatest desire to bring good quality clothes with a reasonable price so that they can comfortably shop and bring more ages, even adults or students.
CONCEPT:
The Lucky - The logo is a wordmark with the brand name "7Millions", using geometric typography style, formed from the following proportional shapes and lines to make the logo both modern but not too rigid, the letter "O" is stylized in the shape of a four-leaf clover, the circular dot in the middle makes the letter "O" like a target that every customer, every other brand direct to.
Four-leaf clover represents luck. The Spades is the biggest card that means luck, success and leadership and circle represents united, concentricity. Icon logo shows the desire for 7Millions to always achieve success in its path, reach the top, become a leader of the streetwear trend in the local brands market.
