MTN Data Campaign 2019

With the constant battles for the share-of-spend of Nigerian subscribers heating up, MTN had to come out fighting hard. We created a series of online video ads to win the hearts and mind of the TA. Below is the product of lots of hard work, collaboration with the client and the SPV SWAT team, the experienced hands of the ARK Resources production team and the talent of the actors.

Result: Helped MTN win the data battle as they grew from 5 million active to 25 million on the next 2 years; Won Gold at the LAIF awards in Nigeria; 1.7 million views on YouTube; and lots of positive sentiments towards the brand and the content