john kerswell's profile

Organic Biscuit Brand Creation

Bringing a new brand to life with language.
 
A range of potential names, taglines and brand stories for a line of organic biscuits. Although the product is the same, through tone of voice you can easily shift the positioning to appeal to different audiences.
Potential names for a new range of organic biscuits. Each focuses on a different angle, stretching from everyday to premium. The suggested brand personalities come through in the illustrative brand stories below. 
Organic Biscuit Brand Creation
Published:

Organic Biscuit Brand Creation

Demonstrating the influence tone of voice can have on a brand's positioning and personality.

Published: