New Year Gift Package design for TSUM and DLT Department store
Location: Saint-Petersburg & Moscow, Russia
Realisation: December, 2020
Designer: Nastassja Oleinik
Team leader: Ivan Kopylov
Help&Realisation: TSUM Creative Department, DLT Marketing Department
This gift package is a part of DLT and TSUM DS New Year 20/21 Campaign.
The main theme of the season - Starry Art Deco.
The pattern was designed by including stars and astronomy motives into traditional Art Deco ornaments.
Gift bags, boxes, postcards, gift cards, pins, stickers in two different sizes, tracing and gift paper were designed within the campaign.
Our first variant was made in black and gold, but the package was realised in gold and white colours.
