Disney Scandinavia’s commission was to create a coveted limited edition lay-flat book to hold all 53 animated Disney Classics. The concept here was to have the packaging speak for itself, while holding the essence of Disney Classics.

The lay-flat book was created to match the fairytale quality of the movies. The minimalist cover with gold foil stamping subtly suggests its importance while the bang of colour once opened enhances the super-fans enjoyment of the product. This became so popular that it is now being reproduced across many European territories