Karkas – metal&wood furniture branding

metal&wood furniture
manufacturing company

karkas
Strategy | Naming | Logo | Packaging | Branding
Karkas is a Bukovynian furniture manufacturer with its own workshops, equipment, design bureau. The company produces loft-style furniture for residential and commercial interiors. The main competitive advantage is the greater number of models for each furniture item and the ability to manufacture any design for an individual order.
The main idea: Karkas brand gives everyone the opportunity to express their inner world and inspires new achievements. Karkas is the basis for your ideas / decisions / life / creativity / thoughts. Karkas is the basis for your imagination. Karkas is the basis of your comfort.

Our agency has performed the following tasks:
- Ukraine furniture market research, acquaintance with the best world practices;
- development of brand strategy, brand positioning;
- naming and development of verbal brand communications (slogans, messages), tone of voice;
- development of a logo, design system, corporate graphics, illustrations;
- Trademark registration in Ukrainian Patent;
- Brandbook development.

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Agency: WIZART
Strategist: Igor Suvorov
Art Director: Nataliya Suvorova
Designer: Artem Dvorzhak, Nataliya Suvorova
Copywriter: Yuliia Patsaraniuk, Anastasia Isko
Motion: Alexander Romanenko

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Karkas – metal&wood furniture branding
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