As a part of our final year 1 deliverable included making an online website. A group project, we divided our work and each of us contributed through a series of articles, photoshoots, videos and ads. From its inception, to the every other detail on the website, my teammates and I created a Fashion magazine called Arrant.
German; adjective
Meaning: unconcealed, unveiled, open, naked, undisguised.
Arrant is a brainchild of young minds, with deadlines.
It is a magazine that is bold, raw and realistic. Reality seems to have left a bitter taste in people’s mouths, we find the beauty in it and bring it to you. Sometimes the coolest lessons lie in the mundane. At Arrant, experimenting and curiosity fuel the process.
Arrant serves as a digital platform to explore, question and voice thoughts, opinions and ideas across borders. From research to design, we work to find a sense of authenticity that stays to true us, the brand and our audience.
The name goes beyond just the title of the magazine but becomes an ethos for us to follow. It reminds us of the kind of content we create and why we do it in the first place. It is a reminder to stay authentic and open; in the way, we create and live our lives.
