E-book Design
Avenue Code is a software consultancy focused on delivering end-to-end digital transformation solutions since 2008. The company encourages all employees to write articles about their skills and expertise as a way to showcase their achievements. That content is promoted internally, and also at Avenue Code's blog, website, and landing page.
Challenges & Goals
Usually, the design of these e-books (or whitepapers) matches the subject they are about, but this one* needed to match Avenue Code's branding instead. So since the e-book was meant to be a guide, my goal was to allude to the notes people usually do when studying or reading guides/manuals. The identity was also used to promote the e-book on social media, via email, and an exclusive landing page.
* "Your Guide to Organization-Wide Digital Maturity" e-book written by Alexander Carvalho, Holly Camponez, and Chrystiane Simões, and proofread and edited by Anna Vander Wall. You can learn more and download the full whitepaper here.
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Job developed at the company Avenue Code.
