Vinagre Dona Pureza - Vinagre que não é de Comer

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CAMPAIGN
"The Not To Eat Vinegar"

Dona Pureza is a Portuguese brand of pure vinegar for cleaning. It is a niche brand with low visibility, but with the growing concern for the environment, some changes have taken place.

I've developed a proposal to help the brand reach a whole new audience and I got some hype online when I published it in my social media, most of it engaging, curious and appreciative.

Below:

Copy: (main) "The Not To Eat Vinegar" (text) - "Dona Pureza Cleaning Vinegar" - "Check the official social networks of the brand e see all the cleaning recipes we've gathered for you."

Below:

Color&Typography - "Attitude in Bold Underlines the bottle transparency and the brand"

Below:

Print Left Copy: "The Not To Eat Vinegar" - "The Dona Pureza Cleaning Vinegar is not to eat, but it is to clean, and to disinfect, and to make your life more practical."

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Print Right Copy - "The Not To Eat Vinegar" and (right) "Vinegar for the stove tops" (in PT is a pun, as we call "stove mouth" to the stove top, literally translated it would be something like "Vinegar for the mouths / of the stove")

Below:

Left: (left) Game "Vinegar for the fibres / of the bibs / of the towels / of the sheets / of the socks" and (right) trending memes adaptation using the bottle and transparency.

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Right: (left) "Vinagre to season the bathtub" and (right) "cleaning recipes with Dona Pureza / Vinegar for ants / Did you knew that vinegar is a natural repellent for these friends of ours? (...)"
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