Barilla Pasta is Italy's No.1 pasta, it's a true authentic Italian pasta. Our Campaign for British consumers was to show just how Italian Barilla are. We did this by merging iconic Italian scenes with the iconic Italian pasta. All illustrated in a sophisticated and elegant way, drenched in Italian sunshine.
Concept team Debbie button/Henry Challender/Alex Benyon Producer Katie Lock
Illustrator Joey Guidone ECD Nicola Roberts Animator Paul Whalley Agency Bray Leino
