HANN PREMIUM
Hann Premium is a tailoring brand focused on providing high quality, bespoke tailoring services for the total bridal experience from
the brides gown, to the bridal train attire and the exotic styles of the female guests, having been in operation since 2016.
the brides gown, to the bridal train attire and the exotic styles of the female guests, having been in operation since 2016.
They have operated with a fair level of success on the general fashion designing scene, they have decided to take the route less traveled in the Nigerian market by deciding to niche down to the aspect of bridal fashion and needed a visual identity that communicated this intent in very clear terms, their target audience existing within the age of 21 years and upwards, based largely in Lagos Nigeria.
Some of the KEY values they expect their new identity to communicate are:
Elegance, Style, Luxury, Simplicity and Class.
UNIQUE BRANDS REQUIRE STANDOUT POSITIONING.
After our Initial meeting, I did a quick survey of how bridal fashion brands are represented both locally and internationally, then we were able to settle into where this brand fits in for both spaces,
The Major Inspiration and representation for the brand was The Peacock as it fit perfectly into the narrative of the Hann's Vision, Elegant, Classy and has a premium feel to it, just as the name implies, after the direction was agreed on by both parties, I went ahead and made several sketches to create a logomark that would both stand out and would be easy enough to remember at first glance.
CUSTOM ILLUSTRATIONS
As the Project went further, the need to clearly define her space on the internet arose and thus we decided to explore the path of custom illustrations, for her Instagram highlights of all the services the brand offers which could also be used in the package description of some of her dresses.
We wanted something feminine with uneven and sharp edges and these custom illustrations were made by TeaJae.
THANK YOU.
