Listy maroc is an e-commerce business sourcing beauty, lifestyle, cosmetic and quality tech products before listing it online, on the store - hence the name, Listy!

The challenge was to come up with a colorful and vibrant identity that would best render on every aspect of the business; that includes the store's overall UI and social media avoiding any clustering or confusion between each product category... but also on the brand's collaterals such as printed shopping bags, boxes, gifts and shipping vans wraps among other supports... all without losing an ounce of impact or aesthetic.

For it, a miscellaneous yet homogeneous color palette was given the green-light to allow the brand to speak to the senses of its clientèle without confusion but also to catalogue its products in color-coded manner for a better browsing experience. The logo-symbol too, takes inspiration from the different facets of the business, from quality control to the joy of well packaged goods arriving to your doorstep.