Photographer James Day was commissioned to work on recent campaigns for the world’s #1 gin, Gordon’s. The campaigns celebrate Gordon’s new Sicilian Lemon flavor and Gordon’s new Alcohol Free gin.

The British brand, which was started in 1769 and boasts a rich heritage in both the gin and its culture, is the top choice in an overwhelming category of options.  The campaign is simple but meaningful, using clean, crisp images with its invitation to enjoy a Gordon’s G&T in the early evening.

You can see more of James Day's work here