When DXC and HP formed an alliance to increase their sales, they wanted a way of personalising that to their respective sales teams. Here is a piece of direct mail which explained the benefits and used personalised lego figures to physically reflect the new relationship. The DM was also accompanied by a series of emails and on-site events.
My role on this project involved helping to develop the concept, content strategy, writing and managing the project's copy team. In addition to the DM, the campaign featured a landing page, email nurture streams and social engagement.
