As her private services platform in Spanish continues to grow, she needed her own logo to be identified among other SLP. Her clientele consists mostly of children with autism, families and professionals who assist to her workshops and professionals who want to be trained in AAC for the autism population.
From the sketch process, we selected the sketch that represented Alicia's Profile, her trustworthy smile, and her glasses as part of her personality.
The idea was to create a brand based in a concept of three elements: the figure of an SLP, the chat bubble (that represents modeling, as well as speech), and a simplified version of a Grid System, the instrument that will be the key element she uses to help families, professionals and AAC users.
The concept contained three key elements, the SLP profile of Alicia, the speech bubble representing the modeling, and a simplified 3x2 AAC grid
logo progression:
