I created a "Get Out The Vote" PSA poster for my Integrated Media Design class and my target audience was Asian American college students. The reason I chose this audience was that I do not think there is enough Asian representation in American politics. Part of the design process was to co-create with my audience and incorporate some of their perspectives/ideas into a design. I conducted field research with several Asian American students to gain insights on mindsets and common themes between Asian Americans, politics, and/or voting. I was also suggested design ideas to incorporate into my PSA. Out of this research, Asian college students believe that there is not enough Asian representation in American politics.
            Here, I incorporated some of the ideas suggested to me like color, language, information, and diverse character illustrations that would motivate Asian American college students to vote.​​​​​​​
Process Work
Voting PSA
Published:

Voting PSA

Published: