Nike Camp Victory
Member Company: HUSH
Member Website: www.heyhush.com
Member Website: www.heyhush.com
Client: Nike
PROJECT DESCRIPTION
After more than 8 months of heads-down work from initial concept development all the way through detailed design and technical execution on location, we created Nike’s “Camp Victory” at the Olympic Running Trials in Eugene, OR. Camp Victory is a product of Nike’s incessant drive to push creative limits, and their implicit trust in our creative process without boundaries. Nike Brand Design engaged HUSH (and architecture firm Skylab) as their experiential design agency.
RESULTS
The project started with a blank slate and built a world’s fair size physical/digital experience that focused on playful competition, deep sensory experiences, powerful visual design, and information display. Specifically, we built three bold experiences: the (now) world-famous head-to-head Treadmill Running Game, Nike+ HeatMap data visualizations, and the XL, sensory, immersive Speed Tunnel experience. And these experiences have gone global, appearing in Russia, Turkey, London, and New York.
