For Gameskraft, one of my first projects was to create a brand campaign for Gamezy, our flagship fantasy gaming app. 

And the idea is to attract a new kind of cricket fan - someone who wants more out of his love for the game. He's a lot more engaged, and smarter.

Thus was born the #NayeZamaaneKaFan campaign.

Here are the TVCs which we conceptualized, featuring Indian cricketer KL Rahul.