As GLIDE continues to focus in on building a more robust digital communications arm this leaves opportunity for new, compelling ways to grow the email file and provide value to the community. Our first foray into a non-fundraising specific campaign, we gave the community the opportunity to send birthday wishes to our founder Cecil Williams.

This short campaign ran for 2 weeks leading up to Rev. Cecil's birthday. We asked our extended community to send their birthday wishes via email, organic and paid social and through word of mouth. Segmentation included audiences that were redirected to a donation form upon submission. I designed and implemented 2 dedicated emails to the campaign + one straight solicitation to email file that had not donated or had signed and did not donate for a final push. I built the custom form on the website and the donation forms. 

In the end we received almost 1,000 submissions from supporters all over California, the United States and the world. We saw messages from Japan, France, Iran, Nigeria -- it was pretty special. At the end I exported these messages and combined them into a large booklet to present at his birthday party.