Project overview
My name is ‘Wonryeol Park’. This project is my first personal branding.
I worked on this project while looking back on myself, and I could express
my personal brand with various directions. I made a logo and symbol using
my values, my colors, and motif, also I made a character & illustration using
simple emotional expressions and my habitual words. And I tried to design
other things interestingly in creative directions using these. I hope you can
see my project and get a good inspiration for your project.
Value Search & Thinking & Concept
In order to establish my identity, I first started exploring values.
I thought about the stages of analysis-communication-design, and my
tendency at each stage was organized into keywords by name initials.
Based on this, the color and concept could be decided.
It's time to think!
Brand Identity
Based on the contents summarized in the previous step,
brand identity was created. When asked what kind of designer
I would become, I recalled the attributes of 'flexibility' and 'link'.
I applied this property to create a motif and applied it to my brand identity.
Symbol & Combination Mark
Color was applied to brand identity and motif to create symbol
and combination mark. It was intended to create a soft and
focused form, and it was intended to be made into two types
so that it could be used fluidly regardless of the width and width.
Character & Illustration Development
In addition, characters and illustrations were created to make
more creative use of brand identity. The character is rounded to
match the soft symbol type. Using my values and habitual words
introduced earlier, I created various graphic elements in a
'mix and match' method, and developed an interesting
illustration by using them with characters.
Application
Finally, characters and illustrations were used to apply them to
various applications in an interesting way. I made it by considering
what I can use often in real life.
* This project was first launched in 2021 and upgraded in 2022.
PARKWONRYEOL
Personal Branding
2022
이번 프로젝트는 나의 첫 번째 퍼스널 브랜딩이다. 나에 대한 여러 가지 모습들을 발견하고,
돌아보는 시간을 가지면서 프로젝트를 진행하였다. 다양한 방향성들로 나만의 아이덴티티를
표현할 수 있었다. 나의 가치 탐색부터 시작하여 컬러, 컨셉까지 도출하였다. 이를 발전시킨
모티브를 바탕으로 심볼과 로고마크를 제작해보았다. 그리고 아이덴티티를 더 재미있게
활용할 수 있는 캐릭터와 일러스트레이션을 작업하였다. 여기에 간단한 감정 표현과 자주
사용하는 습관적인 말을 응용하여 그래픽 요소로써 활용하였다. 그리고 이 요소들을 이용해서
실생활에 자주 쓰일 수 있게끔 다양하게 어플리케이션으로 제작하였다.
