Graphic design plays a critical role in the buyer’s journey. It may start simply by getting a customer’s attention with a humorous, compelling, or interesting image in a display ad or social media post. This may lead them to a well-designed landing page that reinforces that same imagery. From there they might visit a product page with a high-quality photo to further engage. Follow-up emails, social posts, infographics, and more will continue to feature consistent, well-thought-out design–all the way through to conversion.
