MARIGOLD - SURFACE DESIGN
BRAND -VIDEOCON
Single Door Refrigerator -Surface Design
For India market
Surface pattern was designed keeping in mind the target Indian consumer , A research was done on Indian societal/cultural background and Indian product trend to understand the psychology of the consumer while choosing the refrigerators, and also to understand the tones of color they like.
Project Started -2012
Product Market Execution Year -2013
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Product Market Execution Year -2013