I wrote and creatively-directed this dark viral film as the centrepiece of an online campaign to support the release of Free Radical's dystopian FPS shooter, set in 2024.
It was designed to be distributed in small fragments across various online and social channels to intrigue the community and encourage them to work together to assemble the final sequence.
The film was also full of 'easter-egg' references to the game, and you could even follow the character's name to find him in his current day life (i.e. before he grows up to become the doomed soldier), which added a poignant element to the campaign.
Direction was by Diamond Bullet
