Cruise Boards is a skateboard company based in San Francisco, California. To celebrate their tenth anniversary, they wanted a new skateboard design with inspiration taken from the west coast in some way to reference their roots.

Hand lettered logotype, skateboard graphic

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I wanted to take a more minimal approach to the deck with a heavy focus on hand-lettered typography & logo design. The colour palette was inspired by vintage ice cream shops on the west coast, the west coast skyline, and the golden gates bridge.

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